Client: Helm WS
Project: Helm WS – Warehouse in Motion
Crew:
Producer – Jordan Dean
Dir. – Kris Bilski
DoP – Kris Bilski
1st AC – Tom Berridge
Edit- Kris Bilski, Tom Berridge
Shot on: RED V-Raptor & RED Komodo
Helm WMS Web Advert
Helm WMS approached us to create a brand film that captures the pace and complexity of modern warehouse operations, and how their platform brings structure, efficiency and control to that environment.
The goal was to move beyond conventional software marketing and produce a film that communicates real operational impact in a clear and engaging way.
The Challenge
Helm WMS approached us with a clear objective: to create a modern, engaging film that showcases how their software transforms warehouse operations.
The challenge was to move beyond traditional B2B software content, which often relies heavily on interface visuals and feature-led explanations. Instead, the film needed to communicate the value of the platform in a way that felt fast-paced, clear and immediately relevant to logistics professionals.
It was also important to reflect the reality of warehouse environments — capturing the pace, pressure and complexity of day-to-day operations — while demonstrating how Helm brings structure, efficiency and control to that environment.
Balancing clarity, energy and credibility was key to ensuring the film would resonate with warehouse managers, operations leads and decision-makers within the logistics sector.
The Approach
We developed a narrative-led approach focused on visualising the day-to-day challenges of warehouse operations and how Helm’s platform simplifies and streamlines those processes.
Rather than relying on static software demonstrations, we built the film around movement, environment and real-world scenarios. This allowed us to show the impact of the platform in context, making the content more engaging and easier to understand.
Visually, we took inspiration from modern, brand-led campaigns, using controlled lighting, dynamic camera movement and carefully structured sequences to create a film that feels fast, fluid and contemporary.
Shot on RED cinema cameras with a focus on clean composition and purposeful motion, the production was designed to reflect both the pace of warehouse environments and the efficiency the software brings to them.
What We Delivered & Results
We delivered a high-impact brand film designed to communicate Helm’s value clearly and quickly, supported by a series of social-first edits tailored for platforms including LinkedIn, Facebook and Instagram.
The final film translates complex warehouse operations into a clear, visually engaging narrative, helping Helm demonstrate how their platform improves efficiency, reduces friction and supports day-to-day operations.
The content is now used across digital channels to support product marketing, increase visibility and generate engagement around Helm’s latest software offering.
