Polaroid Therapeutics is a Swiss biotech company developing advanced antimicrobial solutions to combat infection and improve patient outcomes. This project centred on creating a flagship brand film, alongside a suite of supporting content, to communicate their technology clearly within clinical and academic environments.
Client: Ragency/Polaroid Therapeutics
Project: Polaroid Therapeutics Brand Film
Crew:
Producer – Jordan Dean
Dir. – Kris Bilski
DoP – Kris Bilski
2nd Camera – Joseph Marshall
Edit- Kris Bilski, Joseph Marshall
Shot on: RED V-Raptor & RED Komodo
Polaroid Therapeutics operates within a highly technical and research-driven environment, where much of the value lies in complex scientific processes that are not immediately visible or easy to understand.
The challenge was to communicate this work in a way that remained accurate and credible, while still being accessible to a broader audience. The content needed to resonate not only with scientific and academic stakeholders, but also with potential partners, investors and commercial audiences who may not have a technical background.
It was also important to present the technology within a real-world context. Rather than focusing purely on laboratory detail, the film needed to demonstrate how the research translates into practical outcomes, from improving wound healing to advancing antimicrobial treatments.
Balancing these elements required a careful approach — simplifying without oversimplifying, maintaining authority without becoming overly clinical, and creating a narrative that felt both informative and engaging.
The challenge was to create a film that could represent both the innovation behind the technology and the real-world impact it has within medical and clinical settings.
Working in collaboration with R Agency, we led the production from concept through to delivery, shaping both the narrative direction and visual approach of the project.
Filming took place across the University of Hull and Hull York Medical School, combining controlled interview setups with real laboratory environments. This allowed us to capture both the people behind the research and the process itself, grounding the film in authenticity and ensuring it reflected how the work happens in practice.
The narrative was carefully structured around impact rather than technical detail. Instead of focusing purely on the science, the film highlights how the technology is developed, applied and how it contributes to improved patient outcomes. This made the content more accessible while maintaining credibility with a technical audience.
Alongside the flagship brand film, we produced a wider set of content including a technical deep-dive video, interview-led pieces and a series of shorter edits for digital platforms. This approach ensured the project could support multiple communication needs, from detailed explanations to more accessible, audience-facing content.
We delivered a complete content package, centred around a cinematic brand film designed to position Polaroid Therapeutics as a forward-thinking leader in antimicrobial research.
Alongside the main film, we produced a technical deep-dive video and a series of shorter edits tailored for use across digital platforms, marketing activity and stakeholder communications. This allowed the content to work across multiple touchpoints, from presentations and website integration to social media and wider campaign use.
The films translate complex scientific innovation into clear, engaging content, helping Polaroid Therapeutics communicate their work with confidence to a broad audience — from academic partners and research collaborators to investors and commercial stakeholders.
Beyond the immediate deliverables, the content provides a long-term asset that can support ongoing growth, strengthen credibility and present the company at a high level across future opportunities.
This project forms part of our wider healthcare and medical video production work.
